Earnest
Brand Identity
Design Strategy
Creative Direction
Design System
Design Strategy
Creative Direction
Design System
Earnest is a fintech company that reimagines student lending. We help individuals make life-changing financial decisions by offering the guidance and support they need from the outset of their loan and throughout its life. With personalized options and a focus on demystifying the process, Earnest ensures confidence and peace of mind, so users can get excited about what matters most—their future.
Over the course of 12 months, we developed a comprehensive brand identity, by establishing a brand strategy and a creative brief and in collaboration with the agency Motto. Through internal workshops, we realigned Earnest’s core mission and values, which guided the creation of a new verbal identity and visual language. We created a design system that reflects Earnest’s commitment to innovation and putting students' best interests first.
Over the course of 12 months, we developed a comprehensive brand identity, by establishing a brand strategy and a creative brief and in collaboration with the agency Motto. Through internal workshops, we realigned Earnest’s core mission and values, which guided the creation of a new verbal identity and visual language. We created a design system that reflects Earnest’s commitment to innovation and putting students' best interests first.
Credits
Creative Direction
Gratas Sparnausas
Bhargavi Kamakshivalli
Bhargavi Kamakshivalli
Design System
Gratas Sparnausas
Raphael Socrates
Raphael Socrates
Creative Agency
Motto
Earnest Team
Product Design / UX Research
