Earnest is a fintech company that reimagines student lending. We help individuals make life-changing financial decisions by offering the guidance and support they need from the outset of their loan and throughout its life. With personalized options and a focus on demystifying the process, Earnest ensures confidence and peace of mind, so users can get excited about what matters most—their future.

Over the course of 12 months, we developed a comprehensive brand identity, by establishing a brand strategy and a creative brief and in collaboration with the agency Motto. Through internal workshops, we realigned Earnest’s core mission and values, which guided the creation of a new verbal identity and visual language. We created a design system that reflects Earnest’s commitment to innovation and putting students’ best interests first.