XRP Ledger
Web Design
Brand Identity
Interactive Design
Social Campaign
Brand Identity
Interactive Design
Social Campaign
The XRP Ledger (XRPL) is a decentralized, energy-efficient blockchain powering global payments, tokenization, and financial innovation. This project aimed to establish an independent and cohesive brand presence for the broader XRP ecosystem and its community.
We developed a complete brand identity and digital experience that reflect XRPL’s open-source ethos and technical sophistication. The new identity strikes a balance between credibility and approachability—designed to engage developers, institutions, and newcomers alike. As part of the launch, we also introduced a sustainability campaign and carbon calculator to spotlight XRPL’s energy efficiency and commitment to climate transparency.
We developed a complete brand identity and digital experience that reflect XRPL’s open-source ethos and technical sophistication. The new identity strikes a balance between credibility and approachability—designed to engage developers, institutions, and newcomers alike. As part of the launch, we also introduced a sustainability campaign and carbon calculator to spotlight XRPL’s energy efficiency and commitment to climate transparency.
