Apex is Ripple’s first developer conference, built as a global destination that brought blockchain developers, thought leaders and community contributors together to learn, build, share and network around all things XRP Ledger.

We set out to create a best-in-class digital experience that educated developers on XRP and the XRPL through hands-on content and interactive networking, driving engagement and activity on the ledger. As lead designer, I shaped the Apex identity and carried it across the event, from social, web and dashboards to banners, billboards, the main stage and merchandise. The inaugural summit welcomed 810 attendees across live events in Las Vegas and Tallinn, with thousands more watching online, and featured conversations with David Schwartz, Alexis Ohanian and Stefan Thomas.